21%
Promoter
₹3,05,000
Rank 1
₹50,000
- Rank 1₹50,000
- Rank 2₹35,000
- Rank 3₹25,000
- Rank 4–10₹70,000
- Rank 11–25₹75,000
- Rank 26–50₹50,000
Retail Advocacy Contest
Live: 05 May – 25 May 2026Content Banao. Lakhpati Ban Jao.
India’s biggest retail advocacy contest. Showcase Redmi 15A · Redmi 15C · Redmi A7 Pro Series from your store.
- Earn points for every like, view & share.
- Win up to ₹1,00,000.
₹15 LakhsProgramme budget
Pan-IndiaParticipants
20 DaysContest window
₹1,00,000National Retailer Prize
Duration
05 – 25 May 2026
Total budget
₹15,00,000
Eligible products
Redmi 15A · 15C · A7 Pro
Platforms
Instagram · FB · YouTube
Contest at a glance
CONTENT BANAO · LAKHHPATI BAN JAOContest name
Content Banao Lakhpati Ban Jao
Duration
05 May – 25 May 2026 (20 days)
Total budget
₹15,00,000
Eligible products
Redmi 15A · Redmi 15C · Redmi A7 Pro Series
Platforms
Instagram · Facebook · YouTube
Participants
Promoters · TLs · Retailers (Pan-India)
Objective: Drive mass social media engagement through retail touchpoints, amplify product awareness for new launches, and reward high-performing field teams.
Contest timeline
Briefing & TL Cascade
30 Apr 2026
Registration Closes
10 May 2026
Contest Goes LIVE
5 May 2026
Mid-Term Leaderboard
15 May 2026
Contest Ends
25 May 2026
Winners Announced
30 May 2026
Prize Disbursement
5 Jun 2026
Contest window: 5 May 00:00 IST → 25 May 23:59 IST · All timings India Standard Time · Grievance window: 16–18 May 2026
Budget allocation
₹14,75,000
Detailed prize & programme breakdown · Figures in INR
Content Banao · Lakhhpati Ban Jao
9%
Team Lead (TL)
₹1,30,000
Rank 1
₹50,000
- Rank 1₹50,000
- Rank 2₹25,000
- Rank 3₹15,000
- Zone Top TL₹40,000
40%
Retailers
₹5,90,000
National 1
₹1,00,000
- National 1₹1,00,000
- National 2₹60,000
- National 3₹40,000
- National 4–15₹1,80,000
- Zone Winner 4 (14×10k)₹1,40,000
- Zone Winner 5 (14×5k)₹70,000
Budget summary
- Combined prize subtotal₹10,25,000
- India 1 & India 2 Head Content₹1,00,000
- Digital Platform Fees₹3,00,000
- Creator certificate₹50,000
Total budget
₹14,75,000
Who can participate
CONTENT BANAO · LAKHHPATI BAN JAO Promoters
- 100% promoters.
- Must be active at a retail outlet during contest period.
- Create & post content showcasing product features in-store.
- Must use #XiaomiRetail in every post.
- Content must be on focus products, shot at respective store location.
Team Leaders (TL)
- All field TLs managing promoter teams.
- Can participate independently + earn bonus on team aggregate.
- Must post at least 1 content piece per week.
- Responsible for ensuring team compliance.
- Dashboard access to monitor team performance in real-time.
Retailers
- All registered Xiaomi retail partners.
- Owner/manager/sales staff can post on behalf of the store. Multiple entries allowed.
- Must post from store’s own social media handle.
- Eligible for zone-level leaderboard & special retailer rewards.
Zone / region-wise performance
Content Banao · Lakhhpati Ban Jao
North
122Active TLs
840Retailers
12.4LZone pts
Top TL: Ravi Shankar
Top Retailer: Phone Hub, Delhi
South
148Active TLs
1020Retailers
11.8LZone pts
Top TL: Priya Nair
Top Retailer: SmartZone, Chennai
West
134Active TLs
920Retailers
10.6LZone pts
Top TL: Amit Joshi
Top Retailer: Gadget World, Pune
East
98Active TLs
710Retailers
8.9LZone pts
Top TL: Sneha Roy
Top Retailer: MiShop, Kolkata
Zone dashboards visible to respective RSMs and ZBMs only. National view accessible to RBD & Head Office.
Participant journey — step by step
CONTENT BANAO · LAKHHPATI BAN JAO
01
Register
Log in to Xiaomi Retail Portal → Contest Section → Submit handle.
02
Create
Shoot content at outlet/store featuring eligible product. Keep it authentic & engaging.
03
Post
Post on Instagram / Facebook / YouTube with required hashtags and tag @XiaomiIndia.
04
Submit
Submit post URL on contest portal within 24 hrs of posting. One URL per post.
05
Track
Monitor your points on national / zone dashboard. Check daily engagement slabs.
06
Win
Top performers announced 20 May. Prizes disbursed via Xiaomi payment portal by 31 May.
Posts submitted after contest end (25 May 2026, 23:59 IST) will not be counted.
Content guidelines & platform rules
CONTENT BANAO · LAKHHPATI BAN JAO Instagram
Eligible formats
Reels (preferred) · Stories · Feed Posts
Rules
- Min 30-second Reels for max points
- Tag @RedmiIndia in caption + story
- Reels auto-qualify for views count
- Story engagement = likes only
Facebook
Eligible formats
Short Videos · Reels · Photo Posts
Rules
- Videos min 20 seconds for views count
- Must tag Redmi India Official Page
- Public post only — private/friends-only = disqualified
- Use official hashtag set in caption
YouTube
Eligible formats
Shorts · Regular Videos
Rules
- YouTube Shorts (<60s) = 2× point multiplier
- Regular videos (>3 min) = standard points
- Must include product name in video title
All content must be product-positive and compliant with Xiaomi Brand Guidelines. No competitor brand mentions.
Terms, eligibility & compliance
CONTENT BANAO · LAKHHPATI BAN JAO Eligibility
- Must be an active Xiaomi India Promoter, TL or registered Retailer.
- Social media account must be public throughout contest period.
- Content must be posted between 5 May 00:00 – 25 May 23:59 IST.
- Minimum 1 post per participant to qualify for prize consideration.
Disqualification
- Bought followers, likes, views or any paid engagement = immediate DQ.
- Competitor product visible/mentioned in content.
- Reposted or recycled content from outside contest period.
- Incomplete hashtag / tag compliance per platform rules.
Verification
- Engagement verified via platform APIs + manual spot checks.
- TLs must submit team roster before contest start.
- Retailers must submit GST-linked store ID during registration.
- Dispute window: 16–18 May via contest portal ticketing system.
Prize payout
- All prizes disbursed via Xiaomi Vendor Payment Portal.
- Promoters & TLs: credited to registered bank account.
- Retailers: credited as trade credit or NEFT (retailer’s choice).
- TDS applicable as per IT Act. Winners to submit PAN before 20 May.
Xiaomi India Management reserves the right to modify, suspend or cancel the contest. Final decision on all disputes rests with Xiaomi India Retail Marketing team.
Point system — slab-wise
Earn points for every Like, View & Share. Higher engagement = higher slab = more points per action.
| Slab | Likes | Views | Shares |
|---|---|---|---|
| Bronze 0 – 500 | 1 pt | 0.5 pt | 3 pts |
| Silver 501 – 2,000 | 2 pts | 1 pt | 5 pts |
| Gold 2,001 – 10,000 | 3 pts | 1.5 pts | 8 pts |
| Platinum 10,001 – 50,000 | 5 pts | 2 pts | 12 pts |
| Viral 50,000+ | 8 pts | 3 pts | 18 pts |
Points are cumulative per post. Slab determined by single post’s total engagement. Bonus 2× multiplier on YouTube Shorts vs. regular posts.
National TL leaderboard (sample)
Live ranking of all Team Leaders across India · Refreshes every 24 hours
| Rank | TL name | Zone | Team size | Likes | Views | Shares | Total pts | Status |
|---|---|---|---|---|---|---|---|---|
| 1 | Ravi Shankar | North | 18 | 12,400 | 94,200 | 3,100 | 1,42,800 | |
| 2 | Priya Nair | South | 22 | 11,200 | 88,400 | 2,900 | 1,35,200 | PLATINUM |
| 3 | Amit Joshi | West | 16 | 10,800 | 76,000 | 2,400 | 1,22,400 | PLATINUM |
| 4 | Sneha Roy | East | 14 | 9,200 | 61,200 | 2,100 | 1,05,600 | GOLD |
| 5 | Karan Malhotra | Central | 20 | 8,400 | 54,800 | 1,800 | 94,200 | GOLD |
| 6 | Divya Sen | South | 17 | 7,100 | 48,200 | 1,500 | 82,400 | SILVER |
| 7 | Manoj Pillai | West | 15 | 6,200 | 41,000 | 1,200 | 71,800 | SILVER |
| 8 | Neha Gupta | North | 19 | 5,400 | 36,500 | 980 | 63,200 | SILVER |
* Dashboard accessible at contest.xiaomiindia.retail — login via Xiaomi Retail Portal credentials.
580+
Total TLs
5
Zones
24h
Refresh
mi Xiaomi India Retail Marketing · Confidential & Internal Use Only